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2 min read

How important it is to have a one line product description?

What is a one line description? If you can’t define your product in one sentence, communicating it to customers will be difficult. This...

3 min read

Is your product successful? Let’s define a few metrics!

What are the success criteria for a product that we create? What is the definition of success and completion? It is critical for you to...

3 min read

Let your Product speak for itself — Product Led Growth

Idea of Product Led growth The excitement surrounding the idea of “product led growth” has been growing, and more and more businesses are...

3 min read

Why do products fail??

Why do the majority of products fail these days? Is there a mismatch between the value given and the value expected by the customer? Is...

3 min read

Striking the balance: Brand Centrality vs Distinction

Brand managers face a tough challenge in choosing centrality in their brands vs making their brands more distinctive. It is always a...

3 min read

All about User Research: Interviewing

Interviewing is the process of interacting with the target users to discover emotions that guide customer behavior.

3 min read

Cracking Search Engine Optimization

Optimizing a webpage for better search ranking helps businesses grow by getting more web traffic, subscribers, revenue, etc.

3 min read

Market Sizing & Estimations

Understanding market size and analyzing the ability to penetrate the market is very important for any venture or startup.

4 min read

All about User Research: Observation

User Research is the art of understanding the behaviors, motivations, and needs of target users.